We would love to introduce our fashion and apparel brand, BC Desi. Sorry, your dirty mind might be working—it’s “THE BEST CHOICE OF DESI.”
So, the story begins with our founders, who are the best choice for each other, like “Rab Ne Bana Di Jodi.” Oh man, please stop your dirty mind—they are all straight!

It all started with Anurodh, Talib, and Aman, three “Desi” friends who loved wearing their designs printed on T-shirts. Their inner artists wanted to show their art to the world, but isn’t it even more incredible to let people wear the art and keep it close to their hearts?

That’s how BC Desi was born—bringing modern Desi apparel for men, women, boys, girls, and everyone who wants to enhance their looks. Whether you’re a 9-to-5 hustler or a college/school student who wants to level up your confidence, we’ve got you covered.

We dream of creating every product with a personal touch for our ideal customer. Of course, our products are as comfortable and high-quality as any luxury brand, but we also want to tell your story through our designs.

For every design we craft, our team spends much time thinking without boundaries, and people like you approve of them!

We’d love to thank our Desi Community for choosing the best choice—that’s why we call it BC Desi (Best Choice of Desi).